I love the human brain and am fascinated with finding out what makes people tick. A ‘people watcher’ from the cradle, I look, listen and learn from every situation.

Using the power of behavior psychology and my experience coaching thousands in behavior change, I help you understand the hows and whys of your client’s behavior so that you become a Jedi master at understanding and meeting their needs – sometimes before they even know what they are.

Something I’ve learned about myself lately is that I get easily overwhelmed and need simplicity in my business and life. If something isn’t simple and fairly fun to do, I won’t do it! It’s human nature and something I embrace and work with rather than against. I have a unique background in engineering (a.k.a. problem solving) and Public Health where I learned about psychology and human health behavior. I was privileged to train with the renowned behavior expert Dr. BJ Fogg of Stanford University. Dr. Fogg is the father of Behavior Design and creator of a unique persuasion system that large companies across the globe utilize. I’m bringing this ground-breaking work to health and wellness entrepreneurs because it can help coaches better understand their clients behavior, and their own behavior, so they can market in a simple, straightforward ways that gets results.

I also really believe in the work health coaches do. I was one for many years before getting into marketing and behavioral science roles. Simplifying offers and marketing is something I’m great at and I love helping a coach feel relief from overwhelm and renewed energy around talking about their business.

I can’t wait to meet you.